About Social Analytics
Smarter decisions. Healthier systems. Better outcomes.
Social Analytics exists to help healthcare organisations make better decisions—faster. We believe that when policy, commercial, and clinical teams have access to clear, actionable insights, it leads to better outcomes for patients, systems, and society.
We’re building a platform that brings together SaaS tools, strategic advisory services, and data-driven research to support evidence-based decision-making across the healthcare landscape.
Our software products simplify complex processes like launch planning and stakeholder mapping, while our reports track how healthcare decisions are made in Australia and globally. For teams tackling more bespoke challenges, we offer consulting support grounded in analytics, strategy, and real-world experience.
Whether you're shaping a launch plan or trying to understand where your product fits in the system, we help you cut through complexity and move with confidence.
What We Do
At Social Analytics, we’re building smarter tools to support better healthcare decisions.
Our SaaS products help healthcare and pharmaceutical organisations navigate complex systems by providing data-driven insights into policy, reimbursement, and stakeholder behaviour—making it easier to plan launches, shape access strategies, and stay ahead of the curve.
We’re also developing a suite of research products and reports that track how healthcare decisions are made in Australia and globally, giving startups, policy teams, and investors the clarity they need to move faster and more effectively.
Alongside our digital tools, we offer strategic and analytical consulting—working closely with clients to solve high-impact challenges in commercial strategy, market access, and evidence storytelling. Whether you're seeking a scalable solution or a partner on a critical initiative, we’re here to help you turn complex healthcare data into confident decisions.
Meet the Founder
Anthony Caton
Founder | MBA Candidate | Healthcare Strategist
I’ve spent 20 years working in biotech and pharma, leading teams, launching medicines, and trying to solve tough problems in healthcare. Along the way, I’ve seen just how important good decision-making is—not just for business outcomes, but for real people waiting for treatment.
That’s why I started Social Analytics—to help healthcare organisations use data in smarter, more human ways. I believe analytics can be a powerful force for better public health when it’s used well and shared clearly.
I’ve led big business units and been part of some amazing teams. No matter the role, I’ve always believed great work happens when smart, passionate people come together around a shared goal. Now, I’m currently studying a Full Time MBA at AGSM, where I’m exploring how we can build more connected, equitable systems that get great ideas to patients faster.
